BTS pop band triggers $1.7bn rout after announcing solo stint | Business and Economy News

Shares of the company that manages the pop phenomenon tanked a report 28 % on information members will pursue solo tasks.

By Bloomberg

Shares of Hybe Co., the company that manages the South Korean pop phenomenon BTS, plunged by a report after the band mentioned they’ll give attention to particular person tasks for some time.

Hybe sank as a lot as 28% on Wednesday in Seoul, headed for its lowest shut on report since its buying and selling debut in October 2020 and wiping out as a lot as $1.7 billion in market worth. The inventory is down practically 60% to this point this 12 months, considerably underperforming the broader fairness benchmark amid uncertainties about the way forward for the BTS juggernaut.

Hybe's shares have sharply underperformed the Korean benchmark in 2022

Within the 9 years since their debut BTS has racked up record-breaking hits and video views, together with the quickest accumulation of No. 1 songs on the Billboard Scorching 100 since Michael Jackson. The group additionally grew to become the primary Asian group since 1963 to prime Billboard’s all-genre Scorching 100 chart with their English-language single “Dynamite.” On the finish of Might the seven members met with Joe Biden within the White Home and spoke out towards hate crimes.

Bangtan Boys, extra generally referred to as BTS, made the announcement to pursue solo tasks in a video posted on YouTube, which has already acquired greater than 10 million views. The singers mentioned the time aside could be wholesome for the band and urged followers to not view the event as destructive.

“I felt like I wanted time to spend by myself,” the group’s chief RM mentioned within the hour-long video, which options the band discussing previous successes in addition to one another’s quirks whereas sharing meals and wine. “It’s not like we’re disbanding,” member Suga mentioned.

BTS will begin a brand new chapter, finishing up their particular person work in addition to group actions, Hybe mentioned in an announcement, in accordance with Yonhap Information. Shares pared losses following the report.

Cultural Loss

BTS is so big {that a} authorities minister fretted that it could trigger a “cultural loss for mankind” if the band needed to droop its work to enlist. Navy service is obligatory for all males in South Korea, which remains to be technically at conflict with North Korea.

The band’s oldest member Jin, 29, wants to enroll earlier than the tip of this 12 months until a associated legislation is revised to permit for an exemption.

Worries in regards to the band’s future had battered the shares even earlier than Wednesday’s plunge because the company depends on the hitmaker for many of its gross sales. The stoop signifies that Hybe has given up nearly all of its beneficial properties since its buying and selling debut.

Hybe might face sharp downgrades to its revenue and income estimates this 12 months and subsequent 12 months, mentioned Lee Hyein, an analyst at Yuanta Securities Korea Co.

If Hybe confirms that BTS gained’t resume concert events this 12 months, its income for this 12 months will probably be 25% decrease than beforehand estimated, whereas its revenue will probably be minimize as a lot as 33%, Lee wrote in a word.

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